Today was a day of strategic thinking on how to increase revenue. Why today? Because I just came of my biggest month ever as an internet marketer and I am truly excited about the prospect of this continuing. One of the big reasons for my increased success was the bundling of products and implementing “OTO’s” (One Time Offers). These two strategies have almost double my business in a short period of time. Are there other factors involved, most certainly, but the strategies with the biggest impact are product bundling and putting together “one time offers”
Let me take a step back and explain what I am talking about. The bundling of products is just as the name implies, combining two or more product together and offering a discount. This is especially powerful in the marketing of information products OTO Links as you have a very low cost base and you are able to offer a nice savings to your customer and increase your overall ring at the same time.
One time offers, known in the online marketing world as OTO’s have a greater impact than I could have ever imagined. I put together a simple web page and placed it right after the payment checkout giving the customer, who just paid for an item, ability to purchase a second item at a substantial savings. I increased my “take rate” by 25% by implementing this strategy and it has had a big impacted on my bottom line.
Now just imagine using both of these together. Exactly… whoa! I bundled two products together and started sending traffic to that offer and then redirected them to an OTO during checkout. The results are nothing short of incredible. If you want to increase your sales with the same amount of work make sure you use these valuable strategies and watch your cost to sales shrink and your income soar!
Whatever you do, don’t focus on call centers or outsourcing telephone calls to your list. Until you’re getting about a couple hundred leads a week, you’re really not going to be able to do that. They typically don’t want to take on those small accounts anyways. If you simply focus on the front end traffic, getting more people going to the page, and then also getting that page to convert, and also getting those OTOs to convert, that’s what you want to spend most of your time and energy doing. Then focus on putting them on a list and then mailing them other offers. Don’t get so confused with all the other back end things. Focus first on the front-end and the rest will follow.